Tradition and innovation go hand in hand: Today Lombardy is the first Italian region to equip the Wine and Flavor Streets of a tourism platform in Augmented Reality for smatphone and tablet: 12 interactive guides that accompany the tourist on a journey through the taste of typical and quality food and wine products, inserted in the tradition and culture of their territories of origin.
The traveler who embarks on the Wine Roads and the Flavors of Lombardy will be able to visit wineries, farms, agritourisms, wine bars, taverns and accommodation facilities that keep the requirements of typical regional products high. The proposed itineraries are therefore a mix of landscape resources, art sites, monuments, palaces, churches and museums of popular culture, which together with good food and drink will allow the tourist to take home a piece of the territory he has visited .